Keep a Running List of Blog Categories & Subtopics
Add to the list of categories & subtopics, add: links, images, videos, ideas that you might want to share.
I use MS Word for my blog ideas. I keep a list that I add to and I create another document with blogs, in varies stages of completion. I use the word count for each blog and try to limit a posting to approximately 500 words. If the blog post is longer I then break it into smaller, shorter postings. I use this technique to keep track of my postings on Facebook as well.
When blogging, share information and tips you think might interest your target audience. Write so that you provoke a conversation, rather than reporting on topics journalistic style. Use your blog as an opportunity to ask your readers for their perspective. An important reason to blog for your business is not just to disseminate information, but also to engage in a conversation with your readers and turn them into followers, which will hopefully lead them into becoming buyers of your goods and services.
Postings on Facebook & Twitter
Postings on Facebook and Twitter are often read on hand-held devices such as cell phones. The Ipad, Kindle and other devices are making reading online so much easier than reading on a mobile device. Remember, the Internet is evolving and is accessed through a variety of devices, so writing for these devices & their content distribution is important to understand, if you wish to get your information read.
Keep in mind Facebook Business Pages are designed to be used to spread small amounts of information. Postings on Facebook are limited to 420 characters (there is a work around, but you get the idea). Twitter is even shorter (just little “tweets” of 140 characters). Your blog should be used for larger amounts of information than Facebook postings, but your blog is not the place where you write your novel, unless you divide into smaller content chunks for ease of readability and then turn it into a real book or e-book.
So once again, you might ask, “Why should I use Blogging, Facebook, Twitter, Linkedin and other social media?” Marketing. Marketing. Marketing. Back in the year 2000, my clients used to ask the question, “Why do we need a web site, or email?” Well we now know the answer to that question. If you do not know the reasons why by now, you probably do not need to market your business, or even have a business. The answer to social media marketing is the same.
Write several blogs at one time and set them up to post at later dates. Schedule your blogs to post at future dates. You can queue the articles to post at a scheduled date and time.
Once I am ready to schedule a publish date I then copy and paste my blog content from my word document into my WordPress blog, then I schedule its posting date. I can add images, videos, links etc to each post. I add key words, categories and I let WordPress publish my posting as scheduled.
Read Blog Tips Part 4: Guest Bloggers
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Thank you for all your great information!